Combine Good Evidence and Emotional Stories to Change the World

Paul Cairney: Politics & Public Policy

total-exposure

This is my 2-page pitch for the Political Studies Association’s Total Exposure 2017 event on Thursday:

People are too quick to criticise the negative role of ideology, emotion, and manipulation in politics, especially after ‘Brexit’ and the rise of Donald Trump. Yet, a good positive and emotional story with a hero or convincing theme is just as important as ‘the evidence’ to social and policy change. This programme gives examples, shows you how to do it, and identifies what stories work. Through first person narrative, it describes the experiences of people telling their own stories, or of their heroes, to generate political attention and support for their cause. It provides additional narrative by experts on storytelling as a craft, and on the science of storytelling effectiveness, to connect powerful stories with the evidence on their role in politics. The end result is a programme which is entertaining, socially relevant…

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